integrated marketing for nonprofit organizations
Based in Long Island, New York, Saint Joseph School wanted to increase enrollment at all levels, from Nursery through Grade 8. The Preston/Tully Group developed a comprehensive campaign that persuaded many parents that this unique Catholic school would be a blessing for their children.
The Preston/Tully Group crafted a branding strategy with a theme (“Teaching Minds. Guiding Hearts.”) that conveyed the powerful message that Saint Joseph School gave students an “advantage for life” by developing the “whole person” – the mind, body, and spirit.
Targeting local communities, the integrated marketing campaign included print advertising, postcards, posters, public relations, sales literature and a website. A deeper emotional bond with parents was formed through the use of visuals of students’ work, which illustrated the academic and religious strengths of the school’s “whole person” educational philosophy. As a result, student enrollment grew across all grade levels.
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