integrated marketing for nonprofit organizations
The Diocese of Rockville Centre (Long Island, NY) has a thriving educational community consisting of more than forty Catholic elementary schools. These schools share a vision and commitment to academic excellence and faith. The Preston/Tully Group helped the Diocese successfully communicate these ideals via a new branding and marketing communications campaign that conveyed the valued lessons of a Catholic education.
The Preston/Tully Group promoted the fact that Catholic elementary schools offer a unique education that integrates religion, academics and activities to enrich children’s lives.
Utilizing the tagline, “The value of learning. The learning of values.” and a new corporate logo as the foundation for an integrated marketing effort, The Preston/Tully Group combined television, radio and print advertising and a full complement of digital marketing and social media to raise awareness and increase school enrollment.
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