How do you inspire chefs to go beyond guacamole?
For years, chefs used Avocados from Mexico only for guacamole. The secret to opening up more foodservice sales was to motivate chefs to incorporate avocados into more of their recipes.
The Preston/Tully Group positioned the Avocado from Mexico as the dream product to add inspiration and authenticity to menu ideas from appetizers to desserts.
An integrated campaign consisting of internet solutions, public relations, advertising and sales promotion utilized endorsements of well-known chefs to add credibility and proven recipe ideas to the marketing message. The campaign allowed Avocados from Mexico to make significant marketing inroads (and pretty amazing crab cakes, martinis and ice cream).
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