How do you give a new market a taste for your product?

Hega Food Products traditionally sold its flavor bases to food processors. But that market was limited. And that limited the growth of Hega’s products.



The Preston/Tully Group recognized that the all-natural benefits of Hega products would be a natural for foodservice applications. Hega products were repositioned with new packaging and a promotional program directed to foodservice operators and distributors.

A trade campaign created by the Preston/Tully Group promoted Hega products by concentrating on their convenience, flavor and wholesome natural ingredients—three sure ways to suit the taste of today’s chefs.

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