How do you give a new market a taste for your product?
Hega Food Products traditionally sold its flavor bases to food processors. But that market was limited. And that limited the growth of Hega’s products.
The Preston/Tully Group recognized that the all-natural benefits of Hega products would be a natural for foodservice applications. Hega products were repositioned with new packaging and a promotional program directed to foodservice operators and distributors.
A trade campaign created by the Preston/Tully Group promoted Hega products by concentrating on their convenience, flavor and wholesome natural ingredients—three sure ways to suit the taste of today’s chefs.
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