How do you make a new charbroiler catch fire?
MagiKitch’n, a leading manufacturer of foodservice cooking equipment, wanted to ignite industry-wide interest in its new charbroiler.
The Preston/Tully Group positioned the new MagiKitch’n charbroiler as an important technical breakthrough and cost-effectively focused its marketing efforts on the NAFEM Show, a major industry convention that attracts key buyers of foodservice equipment.
Using provocative print and digital ads and an appealing direct mailer that drew key prospects to MagiKitch’n’s booth (and later doubled as an effective distributor sales piece), the Preston/Tully Group made the new charbroiler the hottest product on the market. Within nine months, it was being used by many of the nation’s top restaurant chains.
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