integrated marketing for health and nutrition
Some farmers were cutting costs by cutting vitamin content in animal feed. With the help of The Preston/Tully Group, DSM, a leader in animal nutrition, was able to show farmers that its Optimum Vitamin Nutrition™ regimen was worth the expense and would produce a healthier ROI.
The Preston/Tully Group positioned Optimum Vitamin Nutrition™ as the complete vitamin diet that farm animals required for maximum performance and productivity, enabling farmers to boost their profitability.
An integrated marketing campaign created by The Preston/Tully Group consisted of a new logo and tag line, print advertising, public relations, sales literature, and internet marketing. Working together, these multiple elements generated a powerful impact and helped to make Optimum Vitamin Nutrition™ a major new force in nutritional fortification.
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