How do you make a cash cow?

A global leader in animal nutrition, DSM wanted to increase profits with its new nutritional supplement for dairy cows, which helped boost milk production and cut feed costs. The Preston/Tully Group quickly developed a clever strategy that fortified DSM’s business.


The Preston/Tully Group memorably positioned DSM’s new Crina® supplement as a nutritional ingredient that helps dairy cows maintain high levels of milk quality and production and dramatically lowers feed costs for dairy producers.

Through a highly effective marketing campaign, The Preston/Tully Group successfully conveyed to dairy producers that Crina® could help them achieve major cost savings and reap a significant increase in quality milk production. At a time when they were battered by rising cow feed costs, dairy producers eagerly embraced the added-value message.

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