integrated marketing for health and nutrition
In today’s challenging economy, dairy producers are seeking new methods to optimize the production of their dairy cows. One crucial step is to maximize cow feed efficiency through better starch utilization. The Preston/Tully Group promoted Ronozyme™, an all-natural enzyme, as the best way to make cow feed and cows more productive and profitable.
As part of an integrated marketing effort, The Preston/Tully Group developed the theme “We make fiber easier to stomach” which helped to promote the enhanced fiber digestion and milk yield benefits of Ronozyme™.
The campaign targeted dairy farmers and successfully utilized a robust mix of digital and print advertising, e-blasts, social media and trade show support to help knock the starch out of the competition.
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