How do you overcome the fish stories about farm-raised salmon?

Some retailers and consumers believed that the use of carotenoid nutrients in feeding farm-raised salmon was harmful. Inaccurate information distributed by the media also suggested that carotenoids were used as dyes to artificially change the color of salmon. These fish tales were hurting sales of farm-raised salmon.


The Preston/Tully Group developed a trade and consumer educational outreach campaign to change the negative perceptions associated with salmon feed ingredients.

Advertising and public relations successfully communicated that carotenoid fortification was not only safe and natural, but provided the optimum balance of healthful nutrition. This coordinated communications campaign helped to dispel the harmful fish stories about farmed-raised salmon.

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