How do you show off your six-pack?

Anheuser-Busch wanted to boost holiday sales of its Michelob beer brands. The Preston/Tully Group’s marketing efforts gave the company a reason to celebrate.


The Preston/Tully Group helped Anheuser-Busch tap into consumers’ desire for casual entertaining with a promotion that positioned Michelob beer as a fun and appetizing way for revelers to enjoy the holidays.

An imaginative “Celebrate the Season” in-store promotion tempted holiday shoppers with instantly redeemable coupons for discounts on 6-packs of Michelob beer and smooth and creamy Avocados from Mexico. The delicious lure of beer and guacamole for holiday entertaining increased Michelob sales and gave Anheuser-Busch its own reason to rejoice.

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