integrated marketing for foods and beverages
Consumer interest in health and nutrition is the single most important trend driving beverage sales. DSM, a leading manufacturer of nutritional ingredients was looking to tap into this rising profit opportunity.
The Preston/Tully Group created an integrated campaign using the theme “Pour On The Profits” to promote DSM’s nutritional expertise and technological innovation to beverage companies looking to add more health and profit to their products.
Print advertising, social media, internet solutions, public relations and sales literature provided an effective marketing mix to promote DSM’s vast reservoir of beverage solutions.
View our case histories
