integrated marketing for foods and beverages
Solae is an alliance between DuPont and Bunge Limited, created to bring nutritious soy-based foods and beverages to the marketplace. To show off the profit potential of fortified soy products, Solae turned to The Preston/Tully Group.
The Preston/Tully Group developed a series of brand concepts targeting men, women and kids to demonstrate the broad consumer appeal of Solae soy protein to food and beverage marketers.
The “Kidoozle!,” “Just For Me” and “Power Pak” brand concepts and supporting promotional campaign successfully packaged exciting fortification ideas to drive new sales.
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