How do you convince consumers that Mexican avocados are the only ones worth picking?
Avocados have been savored in Mexico for more than 9,000 years. However, to many American consumers, this luscious fruit was quite foreign.
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The Preston/Tully Group positioned the Mexican Avocado as the world’s finest – offering authentic flavor and smoother texture for consumers and premium profits for retailers. As the world’s largest producer and the land of origin for the Avocado, only the Mexican Avocado could make these unique claims.
A multi-dimensional promotional campaign consisting of radio advertising, consumer and trade promotion and public relations built strong retailer support and grew sales annually by more than 30%, helping to make Mexican Avocados the origin of authentic taste and profits.
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