How do you turn a deli cheese case into a cash cow?

Ilchester® specialty cheeses from Britain offered delicious taste and upscale quality. However, most retailers were focused on their traditional deli cheese business and failed to see the profit potential that this English import offered.


The Preston/Tully Group focused on the romance of Ilchester® imported British cheeses to inspire trial and attract new households to the category.

A series of promotions reached consumers on an emotional level while offering coupons, premiums and rebates to help motivate purchase. Retailers capitalized on holidays such as Valentine’s Day, to bring premium appeal and profits to their deli cheese business.

View our case histories