How do you drive deli sales in every season?

County Line® cheese was looking to increase deli sales beyond the peak holiday season. To drive more deli business, The Preston/Tully Group created a menu of promotions that gave retailers more reasons to celebrate.


The Preston/Tully Group executed an exciting array of seasonal promotions with the theme “It’s Always Time For County Line®.” The campaign created a year-long marketing partnership with retailers that generated significant incremental business.

A dynamic mix of P-O-S, sweepstakes, joint promotions and Cause Marketing activities allowed County Line to increase deli sales throughout the year.

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