integrated marketing for health and nutrition
A top global player in animal nutrition, DSM wanted to enhance its bottom line with its new beta-carotene nutritional ingredient for dairy cows, which promoted fertility and increased milk production. The Preston/Tully Group conceived and delivered a winning marketing campaign that helped generate more business.
The Preston/Tully Group positioned Rovimix® beta-carotene as a vital solution to the costly cow infertility problems plaguing dairy farmers, highlighting how the ingredient stimulates more pregnancies and greater profitability.
While firmly grounded in scientific findings, the amusing and innovative marketing campaign for Rovimix® was a refreshing change from traditional, run-of-the-mill trade communications efforts. It achieved a significant level of awareness and helped DSM attain greater sales and market share in one of the fastest-growing segments in the animal nutrition marketplace.
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