How do you take sales of an ingredient product to a higher level?

Cargill, Inc., an international leader in health and food technologies, was looking to step up the sales of its Trehalose™ sweetener.


The Preston/Tully Group repositioned Trehalose™,  a generic sounding sweetener into Ascend™, an ideal energy source that offered performance benefits to consumers and multifunctional advantages to food processors.

Ascend’s new value-added positioning was supported by a comprehensive campaign incorporating advertising, sales literature, public relations and internet solutions. The multi-dimensional marketing effort helped the new Ascend™ brand perform at its peak.

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