How do you make a healthy company healthier?

Roche Vitamins, a leader in vitamins and nutritional fortification ingredients, was looking to capitalize on the healthy consumer interest in proper nutrition and wellness.


The Preston/Tully Group helped to leverage Roche’s market development and product innovation capabilities to build a stronger identity for Roche as the experts in healthful nutrition.

An integrated marketing communications campaign positioned Roche as a company whose focus on health allowed them to bring scientific expertise, consumer insight and cutting edge support to their customers. The Preston/Tully Group called the campaign “Healthier thinking”. Roche called it a complete success.

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