How do you make a women’s health product twice as effective?

DSM, a global leader in health and nutrition, wanted to show that its versatile genistein ingredient offered both menopausal relief and bone health benefits. The Preston/Tully Group created a powerful two-pronged promotional strategy that multiplied DSM’s profit opportunities.


The Preston/Tully Group positioned geniVida® as a multifaceted nutritional ingredient that reduced menopausal hot flashes and strengthened bones, doubling its popularity in the fast-growing women’s health product segment.

The Preston/Tully Group implemented an integrated marketing campaign on two fronts. Sales literature, social media, print and internet advertising and a new website provided a promotional synergy that convinced dietary supplement manufacturers and consumers that two healths are better than one.

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