integrated marketing for health and nutrition
As an innovative flavor company, Comax had the technological expertise and service capabilities to help manufacturers succeed in developing healthful and flavorful foods faster and easier. However, the missing ingredient was an effective marketing campaign which allowed key prospects to get a taste of Comax’s flavor capabilities.
The Preston/Tully Group developed an integrated marketing campaign that utilized the theme “On The Forefront Of Flavor” to target leading food, beverage and dietary supplement companies. The campaign promoted Comax’s cutting edge expertise in making healthful products taste better.
A new corporate branding campaign which included print advertising, sales literature, social media and internet solutions helped to bring more flavor to Comax’s marketing efforts.
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