integrated marketing for health and nutrition
FloraGLO® Lutein from DSM is a widely recognized eye health ingredient. This worldwide nutrition leader sought to increase sales by showing that FloraGLO® Lutein had vital skin health benefits as well. The Preston/Tully Group created and implemented a beautiful campaign that helped customers see the product with new eyes.
The Preston/Tully Group repositioned FloraGLO® Lutein, showing how this eye health ingredient could also be a major new skin health profit opportunity for the manufacturers of functional foods, beverages, and dietary supplements.
The Preston/Tully Group initiated a comprehensive promotional campaign that impacted target audiences at several touch points, including print advertising, internet solutions, public relations, sales literature, e-mail blasts and product concepts. Manufacturers clearly got the message about the many “Beauty from Within” application possibilities of FloraGLO® Lutein, helping to spur exciting new skin health products and steady sales growth for this versatile ingredient.
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