How do you introduce a new product in just three days?

Treatment for bacterial vaginosis (bv) was an uncomfortable 7-day therapy that was difficult for many women to take. So, when Pfizer developed Cleocin®, an effective 3-day alternative, they didn’t want to waste any time in launching the product.


The Preston/Tully Group created the campaign theme “a whole new threedom” to successfully position Cleocin’s 3-day efficacy and convenience.

Consumer advertising and trade promotion clearly conveyed the lifestyle benefits of an easier, faster and effective BV treatment. Good news for doctors, patients and Cleocin’s bottom line.

View our case histories