How do you persuade drug companies you’ve got the right medicine?
Despite extensive technical capabilities, EM Industries was perceived by many pharmaceutical manufacturers to be a supplier of commodity ingredients.
The Preston/Tully Group created a powerful corporate marketing communications campaign that repositioned EM Industries as a dynamic resource that could offer significant value-added advantages to pharmaceutical companies.
Through a combination of print and digital advertisements that emphasized global capabilities, technological expertise, and breadth of product line, the Preston/Tully Group helped EM Industries exceed sales and profit projections within eighteen months.
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