How do you turn complex ideas into simple solutions?

Vyteris is a leading manufacturer of pain-free drug delivery systems that provide comfort, speed and efficacy. To deliver more value, Vyteris was looking for a way to communicate the technical benefits of its products so that a diverse audience of manufacturers, scientists, doctors and investors could easily understand and appreciate the company’s breakthrough technology.


The Preston/Tully Group spotlighted both the humanistic and technical attributes of Vyteris via an integrated campaign centered on “The Human Touch of Innovation” theme.

Brand identity, sales literature and internet solutions clearly and simply promoted the advantages of the company’s drug delivery systems, allowing Vyteris to deliver the benefits of medicines to more people.

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